Embracing beauty at its purest.
Considering the whole to act well.
Caring for people and the environment.
Restoring balance persistently.
MODERN BEAUTY CARE
Placing the main focus of beauty on the aesthetic approach drove the industry to make many mistakes. We learned that there is no reason to compromise health for beauty. In fact, they are intrinsically linked. The balance in our relationships, our behavior, the way we express ourselves and the way we connect with the environment around us are the real source of beauty at the deepest level.
We want to be actively involved in motivating a transition towards a more ethical and conscious beauty industry. We are aware of the need to think before acting because our decisions have a direct impact on the people and the world around us. Learning to make the right decisions is a long path, and involves hard work. This is only the beginning, and we are not stopping anytime soon.
Along our fruitful journey, we’ve had the opportunity to be inspired by places and people we wouldn’t have otherwise met. We’ve been fortunate enough to interact with the inhabitants of remote communities that harvest our ingredients, with hardworking employees who have supported us for years, and with all who have contributed greatly to where we are today.
To these people we are immensely grateful and committed to giving back everything they have given us.
Initially, we are collaborating with the following organizations:
We not only believe in giving our bodies the treatment it deserves, we also believe in giving our planet the same treatment. As we embarked on our journey, we took on a rewarding challenge – elaborate products of the highest quality, while minimizing our carbon footprint. For each one of our decisions, from ingredients, to product development, to packaging, we take into consideration the impact this will have on our environment.