Our Holistic Vision

Inspired by nature and the universe, which were created in perfect balance, HAIELLE’s approach is holistic, aware that everything is interconnected. Beauty is derived from this internal harmony.

As we progress through life, harmony can become easily altered by a number of changes. As concepts evolve, we gain a better understanding of the various underlying causes for this disruption. Even though some are beyond our ability to control them, others can be countered. It is our responsibility to take the steps to preserve our body’s balance, sustain our health and reveal our beauty.

ADDRESSABLE

BEAUTY ROUTINE
Harmful ingredients
Excessive use of products
Chemical treatments

LIFESTYLE
Stress
Insufficient Sleep
Unhealthy nutrition
Lack of exercise
Digital Overdose

NON ADDRESSABLE

HUMAN FACTORS
Genetics
Aging
Gender

ENVIROMENTAL FACTORS
UV rays
Pollution
Climate changes

Our longstanding experience in the beauty industry has taught us that there is no quick fix, no magic solution to our beauty concerns. The only way to effectively address them is holistically, focusing on their roots, in order to activate the body’s extraordinary inner ability to heal itself by restoring balance.

Ingredients

Making the most of the gifts of the universe and being aware of man’s ability to learn from it, we combine the healing properties of natural ingredients with the human intellect and ability for scientific progress to create products in which they coexist. All we need to do is just enhance this natural process of healing and restoration, and let inner beauty shine.

Active Ingredients

Capixyl™

Capixyl™

is an innovative and powerful active cosmetic ingredient that reduces hair thinning and hair loss by stimulating hair growth in a faster and healthier way than market alternatives.

PhytocellTec™

PhytocellTec™

is a powerful active ingredient based on apple stem cells, rich in specific factors relevant to protect and maintain the function of the skin and scalp stem cells.

Greyverse™

Greyverse™

Is the first ingredient in the market clinically proven to recover the natural hair color by stimulating the hair pigmentation process and decreasing the oxidative stress in the hair bulb.

Natural Oils

Abyssinian

Crambe Abyssinica

Originally from the Mediterranean region, this oil hydrates & conditions. Fast absorbing with easy spreadability, it’s rich in Omega-6 and Omega-9 fatty acids.

Baobab

Adansonia Digitata

Native to Africa and regions of India, Baobab oil is a strong antioxidant seed oil known for maintaining radiant skin, supporting skin elasticity, and minimizing the appearance of fine lines and wrinkles. Rich in fatty acids, and Vitamins A & E.

Jamaican Black Castor

Ricinus Communis

Native to India, this oil is moisturizing, soothing and restorative. Nourishes the scalp while supporting healthy hair growth.

Camellia

Camellia Oleifera

Exceptional antioxidant. Native to China and an ancient beauty secret of the geishas, this oil is light & highly moisturizing. Used for restoring moisture, enhancing radiance, improving complexion and protecting skin and hair from the elements.

Coconut

Cocos Nucifera

Native to the Philippines, the uses of this oil are highly extensive. As a rich source of Lauric Acid & Vitamin E, it soothes & repairs dry & sensitive skin while maintaining a light, non-greasy nature.

Buriti

Mauritia Flexuosa

Derived from a tree native to Brazil, Buriti oil is a potent antioxidant rich in Vitamin A and Beta-carotene. supports skin elasticity while nourishing and moisturizing skin and hair.

Manketti

Schinziophyton rautanenii

Native to regions throughout South Africa, Manketti oil protects skin and hair from harsh elements.

Marula

Sclerocarya birrea

Native to southern & western regions of Africa, this oil is believed to be an even more potent source of vitamin C than oranges. With high levels of omega-9 Oleic Acid and omega-6 Linoleic Acid, this strong antioxidant has the ability to nourish, moisturize and restore the health of damaged hair.

Meadowfoam

Limnanthes Alba

Native to the Pacific Northwest region of the U.S., this oil is a rich source of Vitamin E highly regarded for nourishing the hair and scalp while helping restore dull and damaged hair.

Moringa

Moringa oleifera

Native to Namibia, the Moringa tree is referred to as “the miracle tree”. Regarded as a “cleansing oil” within hair care products, the healing properties of Moringa Oil were documented as far back as ancient cultures – Egyptians even used it to help protect their skin from the brutal conditions of the desert.

Pequi

Caryocar brasiliense

Native to Brazil, Pequi oil helps to nourish and condition the hair, decrease frizziness, and restore the vitality of lifeless hair.

Seabuckthorn

Hippophae Rhamnoides

Native to China, Seabuckthorn Berry Extract is remarkably helpful in nourishing, revitalizing and supporting healthy skin and hair.

Tomato

Solanum Lycopersicum

Native to China, this antioxidant and vitamin rich ingredient is used to slow signs of aging while being a remarkably nutritive addition to hair products.

Ungurahui

Oenocarpus bataua

Native to Peru, this exotic oil has been used for generations by indigenous populations to nourish and condition their scalp. The oil’s high absorption capacity allows it to easily penetrate the hair shaft, saturating and strengthening the hair’s cortex while simultaneously restoring the natural oil balance of the shaft itself.

Kalahari Melon

Citrullus Lanatus

Native to South Africa, this oil helps to soothe and maintain healthy, nourished skin while still allowing the skin to breathe and naturally eliminate toxins through the skin.

Blacklist

Because we believe there is never a reason to compromise health for beauty, our products are formulated without ingredients that are proven or suspected to be  harmful to our bodies. Many of these ingredients are frequently used in beauty products.

Our products do not contain:

Artificial Colors/Synthetic Dyes

Artificial Fragrances (harmful fragrances)

BHA and BHT

Bisphenol A (BPA)

Ethanol alcohol

Ethanolamines (MEA/DEA/TEA)

Ethylenediaminetetraacetic acid (EDTA)

Gluten

GMOs

Methylisothiazolinone and methylchloroisothiazolinone

Mineral Oil (also listed as liquid paraffin; liquid petrolatum; paraffin oil)

Parabens

PEGs

Petrochemicals

Phenoxyethanol

Phthalates

Sodium Chloride

Sulfates

Our R&D team is constantly learning and updated as new studies or reports are released regarding the safety of ingredients. We are constantly taking this updated information into account for our current portfolio and for new products development.