Last week Holocaust Remembrance Day was held worldwide. And you may wonder how this relates to beauty.
Meet Hedy Katz. Her life story inspired this connection.
In 1944, at the age of 17, she was taken with her family to the Auschwitz concentration camp in Poland. Her story during the following months is very different from the stories that you’d usually read on a beauty blog.
Hedy’s parents, grandparents, great grandparents, uncles, and many cousins were all killed by the Nazis in the camp. 64 members of her family didn’t make it. Against all odds, Hedy survived. She married Willy Katz in Rumania and had two sons: Robert and Gabriel.
In 1964, the family moved to Montreal, and a few months later to Venezuela where they settled, determined to overcome past suffering and sadness, looking forward to new opportunities.
Years later, Robert and Gaby became professionals, started their own families, and became successful businessmen in the beauty industry. In 2015 they joined me (Yoel) in creating Haielle. 75 years after Hedy’s liberation from Auschwitz, Haielle (as well as Probelsa, Captiva Containers, and Playchef Kitchen) are all successful endeavors inspired by Hedy’s resilience, optimism and will to live.