(Miami, FL – June 16, 2020) the timing could not be better for Haielle to launch its new Hydrate Leave-in Conditioner. The product features active ingredients that shield hair from styling heat and UV rays damage. After so many weeks of being indoors living in quarantine mode, people are starting to resume outdoor activities. This also coincides with the beginning of the summer where people spend more time exposed to sunlight.
In addition to the main benefit of protecting against heat and UV rays damage, the product also reduces fading of dyed hair color due to sun exposure, eases detangling, reduces blow-dry time, tames frizz, flyaways and split ends.
This is the fifth product of Haielle’s portfolio and the third member of the Hydrate line, which complements the haircare routine after applying the shampoo and the masque. The latter are rinse-off formulations, however, the leave-in stays, extending the effect of its active ingredients. This line improves the hydration, manageability, and softness of dry, color-treated, and chemically processed hair.
Users who participated in the preliminary tests loved the product. They highlighted how it left their hair manageable with a shiny finish. They were also delighted with the fresh scent and the uniform dispersion through the fine mist sprayer.
The Hydrate Leave-in Conditioner also follows the strict ingredient guidelines that Haielle has established for all its formulations. It excludes harmful chemicals that damage hair, including sulfates, parabens, phthalates, salt systems, PEG, MEA/DEA/TEA, and synthetic colors. It contains effective active ingredients that have been found to improve hair structure including CapixylTM, PhytoCellTecTM, ChromAveilTM and HaielleTM Active Botanical Concentrate. Additionally, the product is vegan, gluten-free, and cruelty-free.
Haielle was founded in 2015 based on the three main pillars: modern, ethical and holistic. Its current portfolio is focused on hair and scalp treatments that are safe and effective. Products are eco-friendly and packaging meets a number of regulations including FSC, PCF, and Green-e for certified renewable energy. In line with this approach, Haielle is determined to give back to the community and has undertaken a number of initiatives to this end.