Meet The Founder

The human body is such a marvelous creation that even today we still do not fully understand how it works. Among its stunning features, it includes alert mechanisms that flag when something in our body is not balanced or working properly.  Years ago in 2014, several situations in my life occurred in a short period of time.  The crisis that my home country Venezuela was going through made me rethink my life plan.  That meant going out of the comfort zone of a stable and thriving job as COO of a well-known local beauty company where I was working for many years.  Significant decisions like migrating to another country and venturing to entrepreneurship were spinning in my head.

At the same time, I was about to make a transcendental personal decision: Getting engaged! (YES, getting married is a very important change in life).  My body did not take long to sound the alarms due to the anxiety and stress caused by these situations.  In my case, the alarms consisted of alopecia areata (sudden hair loss with circular bald patches) and psoriasis (a skin condition characterized by scales and dry patches).  At that time, I couldn’t figure out what those conditions affecting my appearance were, nor their cause.  I started doing research on my own.  I tried different topical products to treat the symptoms, but I also consulted and looked for help with professionals that ranged from traditional and alternative medicine to spiritual coaches.

Founder Yoel Vaisberg with his business partners Robert and Gabriel Katz in 2014 at the construction site of their state-of-the-art cosmetic facility.

The human body is such a marvelous creation that even today we still do not fully understand how it works.  Among its stunning features, it includes alert mechanisms that flag when something in our body is not balanced or working properly.  Years ago in 2014, several situations in my life occurred in a short period of time.  The crisis that my home country Venezuela was going through made me rethink my life plan.  That meant going out of the comfort zone of a stable and thriving job as COO of a well-known local beauty company where I was working for many years.  Significant decisions like migrating to another country and venturing to entrepreneurship were spinning in my head.

At the same time, I was about to make a transcendental personal decision: Getting engaged! (YES, getting married is a very important change in life).  My body did not take long to sound the alarms due to the anxiety and stress caused by these situations.   In my case, the alarms consisted of Alopecia Areata (sudden hair loss with circular bald patches) and psoriasis (a skin condition characterized by scales and dry patches).  At that time, I couldn’t figure out what those conditions affecting my appearance were, nor their cause.  I started doing research on my own.  I tried different topical products to treat the symptoms, but I also consulted and looked for help with professionals that ranged from traditional and alternative medicine to spiritual coaches.

Founder Yoel Vaisberg with his business partners Robert and Gabriel Katz in 2014 at the construction site of their state-of-the-art cosmetic facility.

During the following months, the bald patches disappeared completely and psoriasis decreased by more than 90%. Most probably these improvements did not result from any single method of those I tried, but from their combined effect.I learned that appearance concerns are often signals of something greater occurring inside.  At that moment I understood that it makes more sense to address beauty concerns through a holistic approach because in this way we won’t only snooze the alarm, but we can significantly improve our overall well being. 

From that moment, everything has been falling into place, I was able to make the important decisions with more clarity and my life took a new course: Miami became my new home, I married my beautiful wife and a few months ago we were blessed with a beautiful baby girl.  And guess what, I also became an entrepreneur. I understood that my purpose in life is to make the most of my personal journey together with my professional experience in the beauty industry to help all those who are also noticing these alerts on their body.  So HAIELLE was crafted with a clear purpose: to enhance wellbeing by restoring balance.

Yoel Vaisberg, Founder & CEO

Founder Yoel Vaisberg in 2017 visiting remote communities in the Limpopo Province of South Africa that harvest Baobab fruits.